It’s In The Air

 

Challenge
Create a branded campaign for It’s in the Air 2.0 that uses sport and health to make clean air relevant to people’s everyday lives. The audience was broad: mayors, partners, and everyday city residents who don’t normally engage with climate issues – the “moveable middle” beyond the usual climate crowd. The campaign had to work across local events in Johannesburg, Bangkok and Rio, then build up to one flagship global moment.

What we did
We built a branded campaign tying local stories and global moments together with a consistent run of content, grounded in real evidence and real people. We put mayors and city-led solutions front and centre, pushed back on the myths and misinformation around air pollution, and framed the need for clean air as a hopeful, human story, not just another climate headline.

Ripped paper effects, hand-drawn marks and naturalistic people imagery gave the campaign an authentic, grassroots feel.

Deliverables
– Brand campaign identity
– Copywriting
– Animation and video
– Social media graphics
– Brochure
– Animated and static youth stickers
– Graphic templates
– Large scale exhibition graphics