Advertising a World Heritage Site

 

Challenge
The Old Royal Naval College underwent a huge renovation of their infamous Painted Hall — one of Europe’s largest paintings. We were tasked with creating a branded campaign to increase visitor numbers.

What we did
The removal of layers masking the true colours of the original painting were represented in our visual approach. Our copy-line ‘There’s More To’ was also a nod to the wider appeal of this World Heritage site. The line was flexible and could incorporate multiple messages.

Outputs
– Advertising campaign
– London Underground digital screens
– Taxi wrap graphics
– Site map handbook
– Way-finding
– Signage
– Animations

Outcomes
This campaign resulted in an increase of visitor numbers by 35% that year.

Awards
Our work on this campaign was shortlisted for both Best Campaign and Best Digital Campaign in the Northern Marketing Awards and Northern Digital Awards